Whether you call them fox nuts or makhanas, these lotus seeds are making some real waves in the global trade, with demand rising in the international food and wellness markets. Although they are called fox nuts, it is surprising to note that they are not actual tree nuts. In fact, they are the seeds of the Euryale ferox plant (a type of prickly water lily). Traditionally, fishermen harvest makhana by entering muddy ponds and collecting the seeds. These seeds are then washed, roasted, and popped using a mallet to reveal the edible white center. However, modern methods and machines are now commonly used for roasting and popping. The roots of makhana are deeply embedded in the land of India. Did you know that the cultivation of makhana started in the Madhubani district of Bihar (called the motherland of makhana), and its existence dates back over 200 years? These light, crunchy seeds (known for their versatile culinary uses and nutritional benefits) are becoming India's next big snack export. They are traded across the globe, valued for their long shelf life and increasing popularity as a healthy snack option.
The Asia-Pacific region is one of the largest markets for fox nuts, with growing demand in countries like India, Japan, and China. Several factors have led makhana buyers in these regions to seek reliable suppliers. We can all easily observe a global shift toward healthier eating habits. More consumers are now becoming health-conscious and choosing nutritious foods over unhealthy junk. Also, they do not want to compromise on taste. And guess what, fox nuts perfectly fit this criteria. These low-calorie, cholesterol-free, high-protein snacks come with antioxidants and minerals. With people being more aware of the health risks associated with processed snacks (that are high in salt, sugar, and unhealthy fats), the demand for minimally processed, natural snacks like fox nuts is gaining traction.
Also considered a 'super seed' (along with chia seeds and quinoa), fox nuts are naturally gluten-free, which makes them ideal for people dealing with gluten sensitivities and celiac disease. Moreover, the growing preference for organic and sustainably sourced products has further added to the surge in demand for makhana, as they are free from pesticides and artificial additives. What else can be a better treat than fox nuts for health-conscious consumers? Additionally, it is interesting to note that countries (such as the UAE and the UK) are showing growing interest in raw fox nuts for therapeutic and herbal formulations. These formulations are used in Ayurvedic and traditional medicines.
Apart from these, fox nuts have a long shelf life (up to 9 to 12 months). This is what makes this nutritional powderhouse commodity desirable for long-distance shipping and inventory management. However, if you are looking for phool makhana buyers to make the global trade happen, here are key buyer expectations that you need to keep in mind.
Meeting Global Buyer Expectations in Fox Nut Exports:
As an exporter, you should know the most commonly traded fox nut varieties and their relevance in the export market.
Suppliers dealing in fox nuts often diversify their product portfolio with related items (like other types of nuts) that are also in demand across the same export markets. Expanding into these categories can increase order value, boost profitability, and attract a bigger buyer base.
Related Product Categories for Export:
Staying updated with key market trends and insights gives you a competitive edge. From global market size to top importing countries, here’s what you need to know to make data-backed decisions and grow your export business.
Global Fox Nuts Market Size:
Source: Grand View Research
Top 3 Makhana Importers Globally:
Source: Volza
The following methods streamline your efforts to find genuine makhana wholesale buyers.
1. Where to sell makhana?
You can sell makhana in high-demand countries such as the USA, UK, Canada, Australia, and the UAE. If you're looking for platforms to sell your fox nuts, consider exploring B2B marketplaces like go4WorldBusiness, or attend relevant trade shows to connect with verified makhana buyers.
2. How much is 1 kg of makhana?
Though it can vary based on several factors, the makhana or fox nut price per kg usually ranges from $14 to $15. It may go up to $60+/kg for premium quality.
3. What is the market demand for makhana?
The global market size for fox nuts was $44.4 billion in the year 2023, and it is projected to grow by 11.9% CAGR, reaching up to $97.5 billion in 2030. This shows a significant demand for this commodity in the global markets.
4. Which country consumes the most fox nuts?
India is both the biggest producer and consumer of fox nuts.
5. Why are fox nuts so expensive?
There are many reasons why fox nuts are expensive. First of all, the harvesting and processing of fox nuts require skilled labor, which increases the cost. Secondly, the limited supply and growing demand (especially as a superfood) further increase the cost.
6. Who is the biggest importer of makhana globally?
The United States is the biggest fox nuts importer, followed by Canada and Australia.
7. Which country is the largest producer of fox nuts?
India is the largest producer of fox nuts in the world, with the Indian state of Bihar accounting for around 90% of the country's total output.
8. Is exporting fox nuts profitable?
Yes, exporting fox nuts is a profitable business, especially when the demand for this commodity is rising globally.
9. What are the different types of fox nuts available for export?
Different types of fox nuts available for export include raw, popped, roasted, flavored, and organic.
10. What is the fox nuts HSN code?
19041090 is the fox nuts HSN code.
Global demand for makhana is on the rise and prices have doubled in a year. This signals strong export potential and growing consumer interest. (Full Story: Times of India)
