Non Basmati Rice

Non-Basmati Rice Varieties: Parmal, Sharbati, Sugandha & Sugandha Golden
1. Parmal Rice

Parmal Rice is a popular non-basmati variety known for its long slender grains, affordability, and versatility. It cooks into soft, fluffy grains with a neutral aroma, making it suitable for mass-market consumption.
Key Features:

Long-grain structure with medium elongation

Mild taste, easily absorbs spices and flavors

Widely used in daily meals, bulk catering, mid-market retail

Available in both raw and parboiled forms
Common Uses: Thalis, biryani blends, ready-to-eat meals, institutional kitchens, export to African and Middle-Eastern markets.

2. Sharbati Rice

Sharbati Rice is often considered a premium non-basmati alternative with a naturally longer grain and a subtly sweet aroma. While more affordable than basmati, it offers superior cooking quality and appeal.
Key Features:

Extra-long grain with good post-cooking elongation

Slight aromatic profile

Non-sticky texture, light and fluffy after cooking

Gaining popularity in retail for consumers seeking premium quality at a budget
Common Uses: Daily home cooking, pulao, light biryanis, premium private-label brands.

3. Sugandha Rice

Sugandha Rice is a fragrant non-basmati variety known for its basmati-like aroma and elongated grains. It delivers excellent cooking performance at a comparatively lower price point than traditional basmati.
Key Features:

Mild natural aroma resembling lower grades of basmati

Long grains with notable elongation

Soft, non-sticky texture when cooked

Popular for both domestic consumption and export markets
Common Uses: Pulao, festive meals, biryani mixes, value-driven aromatic rice blends.

4. Sugandha Golden (Golden Sella)

Sugandha Golden Sella Rice (parboiled) is a premium non-basmati variant favored in export markets for its strong grain structure and vibrant golden color. The parboiling process enhances shelf life and grain strength, preventing breakage during cooking.
Key Features:

Distinct golden hue

High grain strength and firmer texture

Excellent elongation and visual appeal

Ideal for high-volume commercial kitchens and export clients demanding consistency
Common Uses: Restaurant biryanis, catering, bulk exports to the Middle East, Africa, and Southeast Asia.