Dear Sir or Madam,
I'm Bulut, founder and managing director of Nova Handels GmbH, based in Germany.
In the food retail industry, quality, trust, and a good story count. This is precisely where we come in with our new product – a saffron that impresses not only with its purity and analytical values, but also with its design, transparency, and origin:
Esslingen Saffron.
Our product is available in two editions:
1. Harmonie Edition
– High-quality saffron from Afghanistan, laboratory-tested according to ISO 3632-2:2011, classified in Category I (Grade A++)
– Analysis values:
• Picrocrocin: 108.40 (minimum Category I value: 80)
• Safranal: 42.30 (minimum Category I value: 20)
• Crocin: 301.60 (minimum Category I value: 200)
– Microbiologically sound (E. coli, Salmonella, yeast, sulfate-reducing bacteria: undetectable)
– Packaged in 1g jars with EAN code and QR code
– Excellent value for money, ideal for shelf sales
Product information:
Our saffron comes from the Herat region of Afghanistan and has been classified as "Best Saffron" by the International Taste Institute for nine consecutive years. Awarded "Best Saffron in the World."
It contains high levels of crocin (color), picrocrocin (flavor), and safranal (aroma).
It is cultivated without chemical fertilizers or pesticides, using traditional and sustainable methods.
Thanks to its intense color, strong aroma, and long threads, it is particularly prized in gourmet cuisine.
2. Premium Edition
– 100% grown in Esslingen (Germany)
– Limited edition for fine dining and delicatessen
– High-priced, but with correspondingly high brand value
Uses & added value for your customers:
Saffron is valued not only for its unique aroma, but also for its valuable properties.
It is used in rice, fish, and meat dishes, as well as in baked goods, teas, and high-quality delicatessen products.
Saffron is also traditionally said to have mood-enhancing and antioxidant properties—a plus for health-conscious consumers.
What we propose:
A test sale of our Harmonie Edition in selected stores. Our experience shows: This product achieves high added value per shelf space with minimal space requirements and directly appeals to quality-conscious end customers.
Why Esslinger Safran belongs in your product range:
ISO 3632-certified quality – Category I
Documented analytical values and traceability
Premium packaging with strong shelf appeal
High unit price with minimal space requirements
Private brand with an authentic story & direct contact with the manufacturer
Our product is currently being sold directly. We offer special entry-level terms to our first wholesale partners.
We would be happy to send you a free sample for evaluation upon request. If you wish, we also have one kilogram and higher volume packaging options available.
Best regards,
Bulut
Nova Handels GmbH
Filswiesenstr. 17
73061 Ebersbach an der Fils
info@esslingersafran.de
www.esslingersafran.de
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